Janet Metzelaar's Blog

This blog has moved

janet.metzelaar@gmail.com (Janet Metzelaar) — Tue, 09 Mar 2010 17:07:00 +0000

This blog is now located at http://beyonddatainc.blogspot.com/.
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It Was A Dark & Snowy Night

janet.metzelaar@gmail.com (Janet Metzelaar) — Wed, 17 Feb 2010 01:10:00 +0000

Among other interests, I also do some creative writing. Here is my story, written for my daughter, Wendy's son Chet for his 4th birthday. I had made him a costume for Christmas and one for his sister, Chloe. I wrote the story to go with the costumes! My hope is that Wendy will create illustrations for it, and we'll publish it as a children's storybook. See what you think!
Dark & Snowy Night Feb 2009.pdf

Marketing Class and Case Study

janet.metzelaar@gmail.com (Janet Metzelaar) — Sat, 13 Feb 2010 16:56:00 +0000

Here is a presentation I prepared a couple of years ago to present to a university marketing class. It provides a case study of research completed for the Cincinnati Contemporary Arts Center. In this particular study, when presenting results, we provided specific action steps showing how to take research results and use them in strategic planning and communications.

Class_on_Marketing.pdf

If you have research needs, please feel free to contact me.

Enjoy!

Welcome to the Blog

janet.metzelaar@gmail.com (Janet Metzelaar) — Thu, 29 Oct 2009 13:35:00 +0000

Welcome to our Beyond Data blog. This is an opportunity for you to share ideas on research and what we have been learning. We have been doing some "add-on" segmentation to some of our recent studies. For example, we've recently done:

Dining Out Segments ~ 4 key segments, each driven by key values that call for distinct messaging. Our client has created new media buy strategies and messaging to appeal to each group.
Consumer Shopping Segments: 3 consumer groups, with each taking a different approach to how they comparison shop on-line.