Our Standards



Our commitment is to operate with the highest ethical principles, providing continuous improvement in research design and analysis, and integrity in recommending whether to do research or not.

We establish strategic alliances to deliver comprehensive research services.  As an extension of our client’s staff and in collaboration with other consultants and suppliers, we find solutions that leverage internal resources while allowing us all to grow our businesses profitably.

Janet Portrait

We operate in a spirit of openness and cooperation, with a shared commitment to developing skills and finding the right solutions.   We go beyond the obvious to connect customer needs to practical corporate decisions.  In creating research approaches, our standards include:

  • EleganceEngaging, pleasing design – even when issues are complex.
  • ClarityMeaningful to participants, providing clear direction to clients. 
  • Projectability. Select the right people to interview.
  • Affordability.  Work within your budgetary constraints.
  • Results for Decisions. Listen, explore, discover.  Designs that lead to next steps.
  • Leave the Field Clean. Conduct studies in a spirit of respect for those whose cooperation makes our research possible.